The Courage Playbook by Gus Lee

Author:Gus Lee [Lee, Gus]
Language: eng
Format: epub
ISBN: 9781119848943
Publisher: Wiley
Published: 2022-04-19T00:00:00+00:00

“Starbucks is not an advertiser… in fact we spend very little money on marketing and more money on training our people than advertising.”90

—Howard Schultz, former chairman and CEO, Starbucks

It's natural to hoard special knowledge for ourselves. But if we squirrel away the behaviors of courage and of character competence for our own use, we instantly defeat their purpose. Not sharing courageous ability is akin to a physician withholding needed pain medications—it's organically incorrect. We gain courage not to edify or advance ourselves; we do so to equip others to also be courageous. Courage is a relational, social, communal, and human resource. Kept to ourselves, it's now something, but it's no longer courage.

So how do we train others? There are countless ways.

A reminder: teaching or training someone else in a new skill soon after you've learned it imprints the learning into your memory. With courage, it imprints into your character.91

Ask questions. Ask someone how they did in a difficult situation. Do you wish you could've done something different? What might that look like? What would the most courageous person you know have done? What good might've come from that? What stopped you from doing a similar thing? What was the result of not doing it? How did not doing it have an impact on you and others? We'll see more of asking OEQs, Open Ended Questions, in Step Four.

Storytelling. Christie used the classic method: tell stories of how we overcame fear, stopped a NO, did a GO, discerned and did the HMA, and how you felt after reflection. This differs from gossip, the point of which is to make someone look bad. Christie didn't use any names and didn't name the university; she made the Tier 4 Mindfulness pivot from blaming others to correcting her own fears. She then advocated doing the right thing in the face of risks. Not long before, she saw herself as a person who was incapable of becoming who she was supposed to be—her admirably courageous self.

Buddy Checking. You can ask open‐ended questions of people in your accountability network. You see your Buddy is struggling so you ask questions and walk alongside that person. Ask if they'd like some thoughts or tips from you; ask them for inputs on matters with which you quietly struggle. Help sustain courage improvement for both of you. Expand your Buddy Check network to enlist more courage, strength, and wisdom into your circle.

Get trained. Become a dynamic skills trainer. I secretly hated public speaking. I hired ExecuProv in Santa Ana, California,92 to train me as a trainer, public speaker, and communicator, and to then train my trainers in prosecution, health care, and at West Point. To train me, Cherie Kerr, ExecuProv's CEO, filmed me. “How could you have improved that specific part?” she asked. She leveraged my answer to add, from language, body movement, and mostly, my difficulty in smiling; I was a frowner. I realized I knew very little about public speaking and had much to change in a lifelong process of improvement.

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